Strategies for Selling at Farmers Markets
By Chhaya Kolavalli & Cole Cottin
In recent decades, the number of farmers markets in the United States has risen dramatically – with a national average increase of more than 23% per year between 1994 (1,755) and 2012 (7,864). In Kansas, farmers markets more than quadrupled in number between 1987 and 2012 – from 26 to 107 known operating markets. Consumer demand for the experience of buying fresh local foods, directly from farmers, is driving this growth…
To learn more about the benefits, challenges, strategies, and resources for marketing agricultural products through Farmers Markets, CLICK HERE to print or download the Kansas Rural Center’s Strategies for Selling at Farmers Markets.
This document is an excerpt from Finding Your Niche, A Marketing Guide for Kansas Farms, published in January 2013 by the Kansas Rural Center. You may CLICK HERE to view the guide’s full Table of Contents and print or download other resource documents.
To receive a printed and bound copy of the 200+ page guide, please order here or contact the Kansas Rural Center at 785-873-3431. A limited number of copies are available for a suggested fee of $25 to help cover printing, shipping and handling costs.