Strategies for Profitably Pricing and Receiving Payment for Your Agricultural Products
By Chhaya Kolavalli
Introduction to ‘The Pricing Dilemma’
Pricing can be both an art and a science. A complex array of variables confront producers when establishing product prices, including not just market supply and demand, but also personal values and the needs and desires of the target customer base. What farmers and ranchers charge for their products directly impacts their potential to meet goals and generate profit. Fortunately, setting the prices for your own products offers a fair degree of flexibility and adaptability to market or seasonal changes…
To learn more about strategies and resources for pricing and accepting compensation for your products, CLICK HERE to print or download the Kansas Rural Center’s Strategies for Profitably Pricing and Receiving Payment for your Agricultural Products.
This document is an excerpt from Finding Your Niche, A Marketing Guide for Kansas Farms, published in January 2013 by the Kansas Rural Center. You may CLICK HERE to view the guide’s full Table of Contents and print or download other resource documents.
To receive a printed and bound copy of the 200+ page guide, please order here or contact the Kansas Rural Center at 785-873-3431. A limited number of copies are available for a suggested fee of $25 to help cover printing, shipping and handling costs.