Niche Marketing Guide Available for Kansas Farms
Farm producers interested in selling their goods into local, niche and direct markets will have a new resource this January 2013, when the Kansas Rural Center’s “Finding Your Niche: A Marketing Guide for Kansas Farms” rolls off the press.
Packed with more than 200 pages of information, tips, resources, links and profiles, the guide has been a labor of love for the KRC team. Funding for the project was provided by the USDA Specialty Crop Block Grant through the Kansas Department of Agriculture and by the USDA Risk Management Agency.
The Guide provides information for farms producing a wide range of products, from specialty crops to livestock products, honey, aquaculture and more. Topics include how to set prices for profitability, develop a wholesale business with restaurants and institutions, pursue online marketing, and more. The guide also includes a special section for beginning farmers.
Cole Cottin, KRC Program Cordinator, served as editor of the guide, and said it is intended for experienced farmers and aspiring farmers alike. “If you are interested in selling farm products of any kind to local or regional markets, this guide is for you!”
You may CLICK HERE to view the guide’s full Table of Contents and print or download any of its many components. Finding Your Niche: A Marketing Guide for Kansas Farms offers a great starting point for envisioning the potential your farm has to increase and respond to local demand.
To receive a printed and bound copy of the 200+ page guide, please order here or contact the Kansas Rural Center at 785-873-3431. A limited number of copies are available for a suggested fee of $25 to help cover printing, shipping and handling costs.