By Natalie Fullerton

Even though online media is changing the way businesses market themselves, tangible tools such as signage for farm or market stands, business cards, brochures, newspaper articles, and even farm products still play an important role in reaching customers. Printed media and other tangible tools, such as sampling, generate enhanced visibility of your farm or business wherever potential customers are. There are many types of tangible tools that can be used to help create this attention successfully. However, as opposed to digital media, these tools can sometimes be more costly and time consuming…

To learn more about different types of tangible marketing tools, where they can be used, best practices for their use, and where to turn for help creating tools of your own, CLICK HERE to print or download the Kansas Rural Center’s Tangible Marketing Tools for Farms.

This document is an excerpt from Finding Your Niche, A Marketing Guide for Kansas Farms, published in January 2013 by the Kansas Rural Center. You may CLICK HERE to view the guide’s full Table of Contents and print or download other resource documents.

To receive a printed and bound copy of the 200+ page guide, please order here or contact the Kansas Rural Center at 785-873-3431. A limited number of copies are available for a suggested fee of $25 to help cover printing, shipping and handling costs.