By Chhaya Kolavalli

Mail order marketing through catalogs or the Internet can be an effective means of reaching a broad customer group. “Mail order” refers to the method of selling products or services from a distance. Traditional methods of mail order include catalog, direct mail, television, radio, and newspaper. The Internet, when used as a method of mail order, or simply as a marketing tool, has the potential to reach a wide audience. Customers who utilize mail order, whether in print or electronic form, are looking for trustworthy sellers, detailed product information, and timely delivery. Local producers who strive to offer these qualities can be successful in marketing their products using Internet or mail order.

To learn more about the benefits, challenges, strategies, and available resources to assist you with this type of marketing, CLICK HERE to print or download the Kansas Rural Center’s: Selling through Internet or Mail Order.

This resource document  is an excerpt from Finding Your Niche, A Marketing Guide for Kansas Farms, published in January 2013 by the Kansas Rural Center. You may CLICK HERE to view the guide’s full Table of Contents and print or download other resource documents. Finding Your Niche: A Marketing Guide for Kansas Farms offers a great starting point for envisioning the potential your farm has to increase and respond to local demand.

To receive a printed and bound copy of the 200+ page guide, please order here or contact the Kansas Rural Center at 785-873-3431. A limited number of copies are available for a suggested fee of $25 to help cover printing, shipping and handling costs.