Beginning Farmer Resources – Pricing & Selling in Local Food Markets
On Thursday, September 26, KRC hosted a conference call for beginning and farmers and ranchers that focused on the challenge of pricing and selling in local food markets. The call featured experienced producers from around Kansas that offered their perspectives on pricing and marketing. Joining the call included moderator, Julie Mettenburg, Executive Director of the Kansas Rural Center; Cole Cottin, MAD Farm; David Coltrain, Finney County Extension Agent; Melissa Reed, Hildebrand Farms Dairy, Cherie Schenker, Schenker Family Farms; and Tonia Rupe, Lucky Star Farm.
A recording of the call is available to listen to on your phone or on the internet. To access:
Playback via the Internet
1. Click on the link below or paste the entire URL into your browser: http://www2.teleconferencingcenter.com/moderator/presentation/Playback?id=8ca7b3f8-1119-44d1-9005-2cc798aeb8ef.rpm
2. At the prompt, enter your name and email address.
3. Choose your player.
3. Click Listen.
Playback by Phone
1. Dial the phone number shown below based on your location.
US/Canada – 888-899-7904
International/Local – 706-679-5560
2. At the prompt, enter the Playback ID: 134696269
3. Press #.
KRC Beginning Farmer & Rancher Conference Call Notes: Click here to download a .pdf file
Finding Your Niche: A Marketing Guide for Kansas Farms — Pricing can be both an art and a science. A complex array of variables confront producers when establishing product prices, including not just market supply and demand, but also personal values and the needs and desires of the target customer base. What farmers and ranchers charge for their products directly impacts their potential to meet goals and generate profit. Fortunately, setting the prices for your own products offers a fair degree of flexibility and adaptability to market or seasonal changes.
This resource, written by KRC, offers an entire chapter on how to price your products for direct and wholesale markets. Included in this resource is a list of other resources you may look to.
Custom Reports, United States Department of Agriculture—This site can be used to learn advertised prices of last week’s produce nationwide and by region.
Organic Price Report, Rodale Institute – This online tool allows visitors to compare organic and conventional prices for various types of produce.
Beginningfarmers.org—Farm Products, what to charge: Marketing, Price, Calculating Costs, Strategy and Much More. This resource also comes with a number of other listed resources you may use.
Pricing Farm Products, Cornell University – This resource provides a breakdown of figuring out your costs and pricing for a profit.
If you know of other resources and contacts we should add to these lists or need information not represented contact Natalie Fullerton at 402-310-0177 or firstname.lastname@example.org.