KRC Marketing Resources
Finding Your Niche: A Marketing Guide for Kansas Farms, – Kansas Rural Center – Pricing can be both an art and a science. A complex array of variables confront producers when establishing product prices, including not just market supply and demand, but also personal values and the needs and desires of the target customer base. What farmers and ranchers charge for their products directly impacts their potential to meet goals and generate profit. Fortunately, setting the prices for your own products offers a fair degree of flexibility and adaptability to market or seasonal changes.
This resource, written by KRC, offers an entire chapter on how to price your products for direct and wholesale markets. Included in this resource is a list of other resources you may look to.